Aguulp

With the abundance of competition in the supplement sector, Aguulp required an identity system that would break them away from overused taboos and clichés to something straight to the point yet remain familiar.

The custom logotype illustrates exactly how the product is taken, a visual representation of the throat movement as you gulp. This illustrative style removed the scientific nature of the products allowing them to clearly stand alone in a crowded category.

A bold and striking colour palette, paired with the playful logotype, resulted in premium but approachable packaging that contrasts the brash tone of voice and candid imagery.

Aguulp positions itself more as a lifestyle brand than a medical product. The imagery and colours pair with sharp but educational statements to create intrigue and spark conversation.

Our custom iconography adds a graphical element to the text heavy packaging, giving each product its own identifiable code to pair with its hero colour.

Post brand and packaging overhaul, Aguulp secured nationwide listings with Boots and Superdrug with their range of supplements stocked in over 500 stores

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